·How does the problem personally\s\up7(27(27) affect\s\up7(28(28) their lives?

3　How do you reach your audience?

There are lots of different ways to get your message across\s\up7(29(29) when you are putting together\s\up7(30(30) an ad campaign.You must decide what approach\s\up7(31(31) you want to use.This decision should depend mainly on\s\up7(32(32) your target audience and which kinds of ads reach that group best.

阅读清障

①unlike prep.不像，与......不同

②planned 作定语，修饰programme。

③various adj.各种各样的，多样的

④certain adj.某一的；确定的

⑤audience n.受众；观众；听众；读者

※using various kinds of ads to reach a certain audience是现在分词短语，作advertisements的后置定语。

⑥have...in mind对于(某一目的)心里已有......

⑦figure out弄清楚，弄懂；计算出

⑧get sb to do sth让某人做某事

get sth done让某事被做

⑨employ vt.使用

⑩media/'miːdIə/n.大众传播媒介，大众传播工具

其单数形式为medium。

⑪including prep.包括(其中)

⑫poster/'pəʊstə(r)/n.海报

⑬major adj.主要的

※you must first consider是省略了关系代词that或which的定语从句，修饰questions。

※you want to reach是省略了关系代词that或who的定语从句，修饰people。