2.appeal__to 吸引，引起兴趣；呼吁

3.be concerned with 涉及

4.get something across 把......表达清楚

5.die from 死于(外部或间接原因)

原文呈现

How do you build an ad campaign?

Unlike① a single advertisement，an ad campaign is a planned② programme of advertisements using various③ kinds of ads to reach a certain④ audience⑤.When you start a successful ad campaign，you must have a clear aim and an audience in mind⑥.It is important to figure out⑦ exactly what you want to tell the audience and what you are trying to get them to do⑧.In an ad campaign you may need to employ⑨ different kinds of media⑩，including⑪ posters⑫，newspapers，magazines，radio and television.

There are three major⑬ questions you must first consider：

1　Who is the audience for your ad campaign?

The people you want to reach are your target⑭ audience.In order to ⑮ determine⑯ your audience，you will need to do a little research⑰ and analysis⑱ in advance⑲.You will need to explore⑳ what the audience already thinks.It is very important to know your audience so you can create the right message for the right people.

2　What do you want your ad campaign to say?

After you have decided who your audience is，it is time to decide what you want the audience to know or think about.It is important to always try to appeal to\s\up7(21(21) the audience in order to get them to react\s\up7(22(22) in a certain way\s\up7(23(23).You can gather\s\up7(24(24) this information from your research.When planning a public welfare campaign，you may want to ask yourself：

·What does my audience already know about this problem?

·What aspects of this problem would they care about\s\up7(25(25) or be concerned with\s\up7(26(26)?

·Is there some history behind the problem that they would be interested in?